Built on Real Experience, Not Just Theory
We've spent fifteen years watching markets shift, helping businesses navigate uncertainty, and learning what actually works when your money's on the line.
Why We Started felmariosen
Back in 2010, Sarah noticed something frustrating. Business owners were getting investment advice that sounded great in boardrooms but fell apart in practice. The gap between academic theory and real-world results was enormous.
So we built something different. felmariosen focuses on investment strategies that actually work for Australian businesses — not just sophisticated models that look impressive on paper.
"Every strategy we teach has been tested in real market conditions. We don't recommend anything we wouldn't use ourselves."
How We Actually Help Businesses
Our approach isn't revolutionary — it's practical. We focus on what works consistently rather than chasing the latest trends.
Real Market Context
We analyse how investment strategies perform in actual Australian market conditions, not theoretical scenarios. This includes understanding regulatory changes, tax implications, and local economic factors that affect your returns.
Business-Focused Analysis
Instead of generic portfolio advice, we examine how investment decisions impact your business cash flow, growth plans, and risk tolerance. Every recommendation considers your operational needs first.
Transparent Communication
We explain investment concepts in plain language and show you exactly how we reach our conclusions. No jargon, no hiding behind complexity — just clear explanations of what works and why.
Evelyn Kristoffersen
Senior Investment Analyst
Evelyn brings twelve years of experience analysing Australian equity markets and alternative investments. She's particularly skilled at identifying how macroeconomic trends affect mid-market business investments. Before joining felmariosen, she worked with regional businesses across NSW helping them navigate the 2020 market volatility.
What We Actually Believe
Good investment decisions come from understanding your business first, then finding strategies that fit your reality. We're not interested in selling complex products — we want to help you make informed choices that support your long-term goals.
Our education programs start in September 2025 because we believe in giving you enough time to properly evaluate whether our approach makes sense for your situation.
Discuss Your Investment GoalsOur Track Record
Since 2010, we've worked with over 200 Australian businesses, helping them navigate market cycles and build sustainable investment strategies that support their growth objectives.